Aging Society and its Implications for Services Marketing

 

Aging Society and its Implications for Services Marketing - Approaches in Hospitality, Tourism and Transport
Prof. Dr. Claudia Bornemeyer | Prof. Dr. Juergen Schneider (Editors)

The phenomenon of the “aging society” poses challenges to companies acting in the service industry. As the share of older people in society is constantly growing, the older consumers as well as older employees become more and more important for service companies.

This title provides an overview on the implications of the aging society (I) on service marketing and management approaches in general, (II) on special considerations for the hospitality and tourism industry and (III) on the transport industry. The contributions to this book should be considered as further input to an ongoing discussion among practitioners and researchers alike.

8 Kapitel, 194 S., 4 Tab., 35 Abbildungen
Bad Honnef : K.H.Bock, Januar 2011
ISBN 978-3-86796-050-2
Preis: 24,90 € (Österreich € 26,50)



ÜBER DIE HERAUSGEBER
Claudia Bornemeyer is Professor for Marketing and Service Management at the IUBH School Business and Management. Before that, she worked as a Management Consultant and Project Manager with Inhouse Consulting of Deutsche Post DHL. Her research activities focus on marketing research and marketing.

Jürgen Schneider is Professor for Tourism and Travel Management at the IUBH School Business and Management. Before that, he worked with American Express Int., Inc. as Vice President and member of the European Executive Board in the Business Travel division and was as Head of Client Development responsible for all customer related activities in Central Europe. Formerly, he was Management Consultant and as Head of Travel and Transport responsible for the Central European Travel and Transport division at Capgemini.

Homepage des Verlages: http://www.bock-net.de

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