Geospatial Tourist Consumer Research
Geospatial Tourist Consumer Research - The Spatial Profile of German Low-Cost Carrier Passengers in Mallorca
Johannes Luberichs | Prof. Dr. Helmut Wachowiak (Editor)
The knowledge of the whereabouts of consumer groups within a tourism destination is of strategic importance for destination management. Geographical Information Systems (GIS) with their capabilities for business mapping and geospatial analysis seem to be valuable tools to gain this knowledge. Exemplified at Mallorca’s low-cost carrier tourism this study develops a framework for spatially enhanced tourist consumer research.
This book not only explores the distribution patterns of the German low-cost carrier passengers. It also discovers and explains the existence of very distinct consumer groups in the tourism regions around the island as well as the differences to the German tourists in general. The approach as well as results shall motivate stakeholders in the tourism industry, especially destinations, to enlarge their marketing and management issues towards geospatial analysis.
8 Kapitel, 148 + 19 S., 13 Tab., 12 Abbildungen, 23 Karten
Bad Honnef : K.H.Bock, März 2011
Preis: 22,90 € (Österreich€ 24,50)
ÜBER DEN AUTOR
Johannes Luberichs studied tourism geography at the University of Trier (Germany). He specialised in GIS and worked in the fields of tourism development and landscape planning. He held positions as scientific assistant at the Universities in Trier, Hannover and Halifax (Canada). In 2008 he gained a Master of Science in GIS at the Free University of Amsterdam and is working as GIS coordinator in the management office of the River Basin Commission Weser.
ÜBER DEN HERAUSGEBER
Dr. Helmut Wachowiak is the founding Professor in Tourism Management at the IUBH School Business and Management. Previously, he held senior executive positions in tourism and business consultancies. Besides teaching he is engaged in research and consultancy projects focusing on European destination development, customer profile studies, and tourism on the Balearic Islands.
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