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Bad Honnef Series on Services Management
The service industry has been steadily growing and its economic contribution to post-industrial societies and economies is still rapidly increasing. The Bad Honnef Series on Services Management covers contemporary issues in the field. By focusing on specific management issues within international management, transport, hospitality and tourism, events, and more, it illustrates best practices and provides applied research, case studies, and supportive tools for scholars and practitioners alike.
NEW TITLE IN SPRING 2012
ALREADY PUBLISHED - AND STILL AVAILABLE
- Geospatial Tourist Consumer Research - The Spatial Profile of German Low-Cost Carrier Passengers in Mallorca (Johannes Luberichs)
- Aging Society and its Implications for Services Marketing - Approaches in Hospitality, Tourism and Transport (Claudia Bornemeyer and Juergen Schneider, Eds.)
- Facets of Contemporary Event Management - Theory & Practice for Event Success (Ulrich Wünsch, Ed.)
- German Tourists on Mallorca - Travellers Perspectives and Descriptive Consumer Profiles (Helmut Wachowiak, Ed.)
Series Editors
Prof. Dr. Helmut Wachowiak, Prof. Dr. Stefan Zagelmeyer
Publication Editor
Kai Lüttger, M.A.
About the Editors
Dr. Helmut Wachowiak is the founding Professor in Tourism Management at the International University of Applied Sciences Bad Honnef · Bonn (IUBH). Previously, he held senior executive positions in tourism and business consultancies. Besides teaching he is engaged in research and consultancy projects focusing on European destination development, customer profile studies, and tourism on the Balearic Islands.
Dr. Stefan Zagelmeyer is Professor for Economics and Human Resource Management at the International University of Applied Science in Bad Honnef · Bonn (IUBH).
Kai Lüttger is Head of the Library Information Services at the International University of Applied Sciences Bad Honnef · Bonn (IUBH). He built up the IUBH Library Information Services and formerly was Head of the Editorial Office of a Book Review Journal.
You can order directly via Email here or download the ORDER FORM and fax it or send it by mail.
Please do not forget to include
- Title(s)
- Number of copies
- Billing Address
- Delivery Address (if different from Billing Address)
- your Email Address and Telephone Number
Download our SERIES BROCHURE here!
