Int. Event Management Bachelor study programme

The IUBH positioned itself in the field of business administration as Germany's best private university of applied science, in the current CHE Ranking.

IUBH premium sealFairs, exhibitions, business, scientific, economic or political conferences and marketing meetings of companies or public cultural events - the event industry is versatile!

The Event Management programme focuses on practice and teaches basic business knowledge and specific management knowledge for fairs, exhibitions, congresses and corporate events.

Your career possibilities with a Bachelor of Arts (B.A.) in Event Management are varied - just like the events you will plan.

Courses are in lecture and seminar format with an average of 30 students per class. This encourages dialogue between professors and students.

Core Elements:

  • Introduction to Marketing
  • Introduction to Event Management
  • Language Courses
  • Management ana Cost Accounting
  • Strategic Event Communication

Facts & figures: International Event Management

Degree: Bachelor of Arts

Duration of study: 6 Semesters

Studies: full-time

Language of instruction: English

Internship: 1 Semester (in Germany or abroad)

Study abroad: 5th Semester (optional)

Electives: Event Design, Hospitality Management, Sustainability, Sales & Distribution, Destination Management, International Marketing, International Human Resources Management

Campus: Bad Honnef

Intake: March & September

Your benefits at IUBH

Connected to the creation of special experiences, events will take an increasingly prominent role in marketing and PR - and in communicating objectives and management requests.

Event and PR-agencies, exhibition corporations, cultural offices, marketing departments of companies on national and international levels are responsible for these activities.

  • Faculty with proven practical and international experience
  • Instruction in small, international groups
  • Theory and practice linked through case studies and projects
  • Development of key social, professional and intercultural skills
  • Access to extensive industry contacts for internships and career, including information and networking programmes
  • Strong network of international partner universities for optional studies abroad
  • A professional edge through an extensive foreign language programme
  • Qualify as a certified expert, in cooperation with the worldwide biggest network for event managers (MPI)
  • Broad variety of additional lectures from top managers of the industry (Honnef Business Talks, Extra Curriculum)

Careers in Event Management

Making a meeting an unforgettable event - that's the goal of every event manager.

Possible employers are

  • event agencies
  • fair companies
  • corporations and medium-sized enterprises
  • concert/theatre organizers
  • media companies and PR-agencies
  • public institutions and non-profit organisations


In short: It is all about the professional management of events, from conception and preparation to execution, and the successful conclusion of the project.

As an IUBH Event Management graduate you will be able to step into a wide ranging vocational field with constant new experiences and new challenges - because each event is unique!

Take a look at our campus in the IUBH Lipdub:

Campus Bad Honnef

The Bad Honnef campus is characterised by a state-of-the-art infrastructure: Student dorms, campus WLAN, Career Services, International Office and alumni network advice and support you in your studies and your career planning. In addition we provide a superior campus gastronomy, which adds to the relaxing and comfortable surroundings, as do the leisure activities organized by both the IUBH and the students themselves.

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Call our International Admission Office for more Details:

+49(0)2224-9605-138

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