Tourism Management Bachelor study programme

The IUBH positioned itself in the field of business administration as Germany's best private university of applied science, in the current CHE Ranking.

Become a leader in the tourism sector and study at the only UNWTO.TedQual-certified University in Germany. You can specialise in business and holiday travel, tour operator management, sustainable tourism, marketing and sales or destination management. During your studies you will gain business and tourism knowledge.

IUBH tourism management programmes are tailored to the needs of the travel industry to make sure you are employable after graduation. Almost 90% of our tourism graduates have leadership responsibilities within three years. After graduation you will have many options in the industry.

Tourism and Travel Management

Get to know tourism management from the ground up and start building the foundation for your career. Over six semesters, through academic but practical courses, you'll come to  know all the many facets of tourism management.

  • Business economics
  • Industry-specific courses
  • Professional skills

International Tourism Management

The tourism industry is truly international, and this programme responds to its needs. Take advantage of the chance to stay abroad for two semesters and to do a double Bachelor degree.

  • Business economics
  • Industry-specific courses
  • Professional skills
  • Study abroad

Your study options in Tourism Management

Choose between a 6 and 7 semester programme and the possibility of a double bachelor.

International Tourism Management

Degree: Double Bachelor

Duration of study: 7 Semesters

Language of instruction: English

Internship: 1 Semester abroad

Study abroad: 2 Semesters

Campus: Bad Honnef & Bad Reichenhall

Intake: March & September (Bad Reichenhall September only)

Tourism and Travel Management

Degree: Bachelor of Arts

Duration of study: 6 Semesters

Language of instruction: English

Internship: 1 Semester

Study abroad: 1 Semester (optional)

Campus: Bad Honnef & Bad Reichenhall (September only)

Intake: March & September

Your benefits at IUBH

  • Faculty with proven international experience
  • Instruction in small, international groups, in English
  • Theory and practice linked through case studies and projects with international organizations
  • Career opportunities beyond tourism industry
  • Access to extensive industry contacts for internships and career, including information and networking programmes
  • A professional edge through an extensive, optional foreign language programme
  • Development of key social, professional and intercultural skills

Careers in Tourism Management

Your job opportunities as a tourism manager are as diverse as the industry itself.

Any company that wants to meet the requirements of its travel customers is a potential employer. As a tourism manager you might analyse markets and competitors, calculate and develop travel products and monitor their implementation and processing. Your combination of management and industry expertise will make you a sought-after employee in other areas of tourism like human resources, financial and accounting management, market research as well as public relations.

Take a look at our campus in the IUBH Lipdub:

Campus Locations

The infrastructure of the Bad Honnef campus is characterised by a fine-dining restaurant, a demonstration kitchen and a wine lab for the students’ practical training. In addition, the Dallmayr Coffee & Bar and Charly’s Lounge are popular meeting places for a quick cup of coffee, entertainment and student parties. At the Bad Reichenhall campus, in addition to the modern class- and project rooms an innovative cafeteria- and restaurant concept is in operation and the campus boasts a considerable sized restaurant- and training kitchen.

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