Hospitality Real Estate Certificate

The IUBH School of Business and Management offers in cooperation with Hospitality Real Estate Akademie (HREA), Bad Honnef one of Europe's first professional programmes in hospitality real estate.

The new, part-time Hospitality Real Estate Certificate focuses on the conception, realisation, acquisition and administration of hotels, resorts, spas and other leisure properties. The certificate is subdivided into four modules:

  • Hotel development
  • Hotel real estate management
  • Investment and financing
  • Trends in hotel development
Together with IUBH professors, renowned lecturers with international experience in the hotel and real estate industry lecture in this course and provide participants with detailed knowledge of hospitality real estate.
With successful completion of the study course students receive a certificate from the university and the Akademie as Certified Hospitality Real Estate Manager.

Certified Hospitality Real Estate Manager

Students are also eligbile to receive 9 ETCS credits for the study course
The course is suited for the following occupational groups as an advanced vocational training.
  • Students of Hospitality and Tourism Management, Real Estate Management or Architecture
  • Professionals in the real estate industry
  • Architects
  • Hoteliers
  • Institutions and private persons intending to invest in hotels
The field of hospitality real estate offers excellent perspectives. Developers, investors, hotel companies and consultancy firms are looking for qualified staff.


Facts and figure

Certification: Certified Hospitality Real Estate Manager

Summer course: Two weeks in August
Language of instruction: English

Including project work, field studies and final exams

Fees: 2,490 €
Attendees per course: max. 20

Supervisor: Hospitality Real Estate Akademie, Bad Honnef, Prof. Dr. Ralph-Walther Doerner, MRICS Matthias Niemeyer

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Programme characteristics of HREC

The programme is structured in 4 modules:

Module 1: Hotel Development

Market and Feasibility Studies

  • Site evaluation
  • Setting up a market analysis
  • Defining the competitive set
  • Budgeting the hotel concept
  • Return-on-Investment, Cash Flow Analysis, Sensitivity Analysis

Hotel and Resort Development

  • Hotel layout
  • Standards and specifications
  • Resort development
  • Construction of hotels
  • Project management

Hotel Architecture and Design

  • Evolution of architecture in tourism
  • Trends in tourism architecture
  • Processing interior design for hotels
  • Best practice examples of flexible hotel design

Module 2: Hotel Real Estate Management

Strategic Hotel Asset Management

  • Defining the hotel industry
  • Markets & concepts
  • Benchmarking hotel performance
  • Asset management strategies

Hotel Property Management

  • Management of Hotel Properties
  • Management of Food & Beverage Operations

Hotel Valuation

  • Hotel Rating
  • Basics of Real Estate Valuation
  • Hotel Valuation

Module 3: Investment and Financing

Hotel Financing

  • Principles of Real Estate Financing
  • Equity Financing (Reits, Funds, Private Equity)
  • Bank Financing of Hotels and Resorts
  • Project Financing

Hotel Investment and Valuation

  • Capital markets
  • How to structure an acquisition
  • Basics of real estate valuation
  • Case study: hotel valuation

Legal Aspects in Hospitality Real Estate

  • Legal Aspects in International Hotel Transactions
  • Building Law for Special Properties
  • Operating Contracts I (Lease)
  • Operating Contracts II (Management )
  • Legal Aspects of Franchising

Module 4: Future Hotel

Trends in the Hospitality and Tourism Industry

  • Guest Consumer Behavior in the Hospitality Industry
  • Implication of social media on hotels
  • Trends in Design and Interior decorating

Sustainability and Green Hotels

  • Sustainability in the hotel industry
  • International Certificates and Building Standards
  • „Green Hotel“ Standards
  • Best Practice examples of Sustainable Hotels

    Future Trends in Hospitality Concepts

    • Luxury and Budget
    • Design and Boutique Hotels
    • Full Service – Limited service
    • Longstay concepts
    • Mental Fitness and Wellness
    • Gastronomy: Make or Buy

    The courses will be taught as lectures or seminars. The course includes a field trip.

    Entry requirements

    Applicants must present
    • Bachelor's Degree in one of the following areas:
      • Business Administration
      • Hospitality
      • Tourism
      • Geography
      • Finance
      • Law
      • Architecture
      • Civil engineering
      • Real Estate
    • Proof of at least 3 years of professional experience in one of these fields.

    Sufficiently qualified students studying in one of the above listed areas, 6th semester or further, may apply for the course.

    A sound knowledge of English is mandatory.

    Tuition fees

    The fee for the certificate amounts to € 2,490,-.
    Students and Alumni of the IUBH pay only € 1,245.

    After signing up for the course students receive the tuition contract. Once this one has been signed students receive the invoice.

    Dates

    • 26.08 - 06.09.2013

    Contact

    Prof. Dr. Ralph-Walther Doerner
    Phone: +49(0)2224-9605-259
    E-Mail: r.doerner@iubh.de

     
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