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- International Management
- International Management · Hospitality
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SHORTLINKS
Programme characteristics
The three core elements of the curriculum are:
- Business economics – Courses in Business Studies form the basis of the programme. Examples of courses in this field are: Mathematics, Statistics, Integrated Service Management, and Finance & Accounting.
- Industry-specific courses – students gain knowledge of the event industry in all its various aspects and acquire in depth expertise in specific management-related subjects such as Management and Marketing in the field of Fairs and Exhibitions, Congress Management, Corporate Events, Trade Fair Marketing and Development, Strategic Event Communication. The focus is on complex Event projects, Budgeting, Financing and Controlling of events.
- Employability – Computer training, foreign language courses, Business Communication, etc. are all vital for our graduates in the employment market.
Courses are conducted in the form of lectures and seminars. The maximum size of a class is 30 students thus allowing and intensifying interactive communication between professors and students.
Internship
One 5-6 month internship enables our students to turn their academic knowledge into practical experience. This internship, representing a crucial element of our study programmes, can be either in Germany or abroad. Students establish first ties with the industry and have the chance to make a first impression on potential employers.
Extra Curriculum
A further addition to the study programme's emphasis on practical experience is the university's "Extra Curriculum". The Extra Curriculum is offered once a week during the first semester. Participation is optional.
The programme consists of the following elements:
- Workshops and conferences on and off campus on different subjects
- Guest lectures from experts in the Event Management industry
- Field trips to industry-specific companies, e.g. event agencies
The Extra Curriculum works as an excellent orientation tool in the first semester and provides our students with first-hand insights into the world of Event Management. In this way, our students learn more about how the industry is structured and in which types of company work opportunities exist.
