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Master International Management:

International Marketing

Successfully shaping branding

What you will learn from us

The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:

  • You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
  • Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.
  • You also train soft skills such as communication and intercultural competence in addition to methodological skills.

Prof. Dr. Susanne Böhlich

Campus Bad Honnef
Details
Campus Bad Honnef
Details
Campus Bad Honnef
Details

Course of study at a glance

How does the course of studies work?

In the third semester of your Master's programme in International Management, you choose your major and set your personal focus.

IUBH Student advisory

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