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Master

International Marketing Management

What you will learn from us

The Master’s degree programme prepares you for different management roles with a focus on Marketing Management:

  • You deepen your expertise in marketing and sales-related issues – with a focus on international corporate governance.
  • Using practice-oriented concepts, you acquire skills in the areas of planning, implementation and control as well as international market launch and market development strategies.
  • You also train soft skills such as communication and intercultural competence in addition to methodological skills.

Prof. Dr. Susanne Böhlich

Campus Bad Honnef
Details
Campus Bad Honnef
Details
Campus Bad Honnef
Details

Course of study at a glance

How does the course of studies work?

For our two-semester Master's programme you need a Bachelor's degree with 240 ECTS. If you already have professional experience or take our TASC placement test, a Bachelor's degree with 210 ECTS may be sufficient.

IUBH Student advisory

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