Prof. Dr. Francisco Tigre Moura

Prof. Dr. Francisco Tigre Moura is from Recife, Brazil. He graduated from Universidade Federal de Pernambuco (Brazil), being awarded a Bachelor Degree in Tourism in 2005 and a Master Degree in Business Administration, in 2008. In the end of 2012 Francisco concluded a PhD in Marketing at the University of Otago in New Zealand, and his thesis was placed in the business school list of exceptional theses. Prof. Dr. Tigre Moura has lectured for over five years in high education institutions in countries such as Brazil (Universidade Federal de Pernambuco – 2008-2009), England (University of Derby – 2012-2013), before joining IUBH Campus Studies (2013). 
His lecturing career also includes guest lectures in New Zealand (University of Otago – 2009-2012), Hungary (Budapest College of Communication and Business - 2013) and Germany (FHWS - University of Applied Sciences Würzburg-Schweinfurt -2013). Prof. Dr. Tigre Moura’s industry experience includes working in the tourism sector in Brazil at Recife Convention and Visitors Bureau (2002), CNA and Wisdom (2004-2006), at the Tourism Department of Recife’s City Hall (2007) and leading web research projects collaboratively with Myth Web Design in New Zealand (2009-2012). As researcher, Prof. Dr. Tigre Moura’s interests involve mainly tourism and technology, internet and society, web design, consumer behavior online, cultural manifestation online and website localization. Outcomes of his research have been presented at international conferences such as ENTER 2012 (Helsingborg, Sweden), ANZMAC 2010 (Christchurch, New Zealand) and EnANPAD 2008 (Rio de Janeiro, Brazil) and published in world leading scientific journals such as Journal of Travel Research.

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