Master Marketing

Marketing Management (M.A.) ‒ manage branding successfully

You control international marketing and advertising campaigns, you work together with partners, colleagues and agencies throughout the world: with a Master's degree in International Marketing, you can become a leading marketing executive in a globally based company.

With the degree in Marketing Management you turn your liking for creativity and customer relations into your profession. You process the necessary know-how in the fields of Marketing, Sales und Brand Building, so that you are subsequently able to take over management responsibility in a company operating in an international environment.

Facts & Figures


International Management · Marketing

International Marketing Management

Master of Arts (M.A.)
Master of Arts (M.A.)
Type of study
full-time or part-time*
full-time or part-time*
Study model
on Campus or Study & Work*
on Campus or Study & Work*
4 or 6 semesters (full-time)
8 semesters (part-time*)
6 semesters (Study & Work*)
2 or 3 semesters (full-time)
4 semesters (part-time*)
3 semesters (Study & Work*)
120 ECTS
Bad Honnef, Berlin, Dublin**
Bad Honnef, Berlin, Dublin**
Spring & Autumn
Spring & Autumn

*only at Campus Dublin **starting autumn 2019

Applicants for the study programme Master International Marketing Management in two semesters need at least 240 ECTS points in their undergraduate studies.

Leverage the Study&Work advantage

On selected master programmes you have the chance to take part in our Study&Work Programme in Dublin. Within this programme you combine practice-oriented coursework with practical experience on the job. We actively support you in finding an employer to help you gain hands-on experience during your studies. Study at IUBH in Dublin and finance your tuition fee up to 100% by working for one of our partners. Check out our study courses and campus locations!

Find more information about our Study & Work programme here>

Multi Campus

One study programme, three cities, countless experiences

In selected master programmes IUBH offers you the chance to switch during your studies between the German and Irish campus locations Dublin, Berlin and Bad Honnef.

Your advantages

  • Gain priceless experiences abroad
  • Expand your network with international contacts
  • No additional fees
  • A switch is possible every semester (at the end of each semester)


  • You are a full-time student
  • Your study programme is offered at your preferred campus location

For more information please contact our Study Guidance.

Why should I study Marketing Management at IUBH?

  • InternationalInternational campus with students and professors from more than 85 nations
  • Practical orientationHigh degree of practical relevance through guest speakers, company presentations, corporate projects and field trips
  • English-speakingLectures in English and intensive exchanges with professors and fellow students
  • NetworkTop-class network of industry contacts for careers at home and abroad
  • Small groupsInstruction in small groups given by lecturers with track records of practical experience
  • ExpertiseYou may choose from different specialisations
  • UniqueUnique study programme with a high rate of recognition in the industry
  • KnowledgeAcademic knowledge is consistently taught in case studies, project work and applied research projects

Your personal focus

During your studies, you complete the specialisation in marketing management with the following courses:

  • Global Brand Management
  • International Consumer Behaviour
  • Applied Marketing Research
  • Current Issues in International Marketing
  • Sales & Pricing

What are the professional prospects in Marketing Management?

Your future working fields after obtaining a Master degree are top management positions in Marketing and/or Sales – whether this is at agency level, in major corporations or small and medium-sized enterprises or NGOs.

Marketing or public relation agencies, business consultancies and market research companies above all those with international business activities today already prefer to employ graduates from IUBH.

What others say about this programme

The International Marketing Management provides a great opportunity for students to develop their knowledge and skills required for the current market. The program covers not only traditional offline marketing, but also new exponential technologies that are reshaping marketing practices. So by concluding the program the student will be ready to face all challenges and opportunities to come!

Prof. Dr. Francisco Tigre Moura

Master Marketing Management